Review Publishing Co Ltd is one of New Zealand’s oldest established publishing companies. Established in 1923 to produce industry b2b publication Grocers’ Review, it has developed over the years and has published a wide range of publications across various industry sectors. The current stable of publications includes Restaurant & Catering News and Apparel magazine. These business to business titles are targeted at industry niche markets carrying strong editorial content providing sector-specific news and information that is timely and relevant to the New Zealand market. Our sector-specific market reach and influence is second to none. This knowledge and influence has been built up over a period of more than 80 years in the hospitality and fashion sectors.
Our objective has remained the same – to develop and communicate value propositions to targeted audiences. Our unique and valuable depth of industry knowledge allows us to provide influence over the sectors we service.
We build brand traction for our clients, providing more than a masthead. Simply put, the RPL brand promise to customers is that a specific level of value, quality and service will be delivered. Our clients and readers expect it and we demand it of ourselves.
Why Advertise With Us?
While we are still in slow economic times, money is tight and the knee jerk reaction of some is to cancel or greatly reduce their advertising spend. Unfortunately, this can be the kiss of death to slow sales as they become no sales.
It is important to spend wisely, to advertise where the market is. Where do your customers look for information? What are they reading or interacting with? You may have a website but how are you driving your customers to it? If you have an on road sales force then what back up support do they have?
Use media that interact with your customers regularly. Frequency is king. Even when your customers aren’t in search mode, they still explore the market and retain information that is presented to them in an informative and newsworthy way. By choosing RPL media you are choosing to talk to your customers from a credible market intelligent position. The very best use of your advertising spend is to spend your money where your campaign can stand out. This requires sufficient advertisement size and frequency. With the abundance of clutter across all major media, it can be challenging to stand out. Let us work out the best possible options for your brand, making sure that your message penetrates the clutter. By the time the market rebounds you’ll be in a solid position having kept your brand top of mind with good placement and frequency.
Advertise where your customers look - Restaurant and Catering News
